Kettle Foods launches Create-a-chip potato chips flavor competition

Kettle Brand® is inviting fans to shake up the next great Kettle Brand® Potato Chip flavor with the Create-a-Chip Kit, sold at select retailers and online for a limited time.

A first for chip lovers, the Create-a-Chip Kit includes everything budding flavor artists need to make their ultimate potato chips: four 1 oz. bags of unseasoned chips and seven packets of all natural seasoning blends including Lemon Butter, Caramelized Onion, Roasted Tomato, Cheddar, Vinegar, Sweet Chili and Sour Cream &Chive. For inspiration, each Create-a-Chip Kit also comes with 5 oz. bags of past People’s Choice winners: Spicy Thai™, Buffalo Bleu™ and Tuscan Three Cheese Kettle Brand® Potato Chips.

“There’s no denying that making (and munching) Kettle Brand® Potato Chip flavors all day is a dream job,” said Carolyn Richards, Kettle Foods chief flavor architect. “Now, we’re letting our fans in on the fun, giving chip artists everything they need to dig in and create their own customized flavor.”

It’s easy! Just sprinkle on the all natural flavors using the Create-a-Chip Kit seasoning blends or add other ingredients from the fridge or pantry, and shake.

Next, visit KettleChipChallenge.com to submit favorite recipes and be entered to win free Kettle Brand® Potato Chips for a year. Fan flavors will be featured online for others to rate and review on a five star scale from dull to delicious.